eCommerce Competitive Intelligence Tracker [Spreadsheet]

Competitive Intelligence Tracker for eCommerce Brands

Most competitive analysis is corporate busywork. Teams screenshot competitor ads, build feature comparison spreadsheets, track social followers — then the document sits in a shared drive, informing nothing.

Meanwhile, 44% of companies admit to having zero competitor visibility. They're operating blind while competitors watch their every move.

This tracker changes that.

What's inside:

A ready-to-use Excel workbook with 6 interconnected sheets:

→ Competitor Profiles — Categorize direct, indirect, and emerging competitors with positioning, target customer, strengths, weaknesses, and threat level

→ Monthly Monitoring — 30-minute monthly scan template for tracking product launches, pricing changes, campaigns, and hiring signals

→ Quarterly Review — Structured deep-dive covering traffic trends, positioning shifts, new market entrants, and strategic recommendations with owners

→ Response Framework — Decision log using the Ignore / Match / Counter / Leapfrog / Pre-empt framework. Stop reacting emotionally to competitor moves

→ Metrics Dashboard — Track share of voice, share of search, pricing index, and review sentiment vs. key competitors

→ Mystery Shopping Log — Document competitor purchase experiences systematically (ordering, shipping, unboxing, post-purchase)

Built for eCommerce operators who:

• Compete in crowded categories where positioning matters
• Want to anticipate competitor moves, not just react
• Need a system that takes 30 mins/month to maintain — not a full-time job
• Actually want to use competitive intel to make decisions

This is not:

• A 47-tab monster you'll never open twice
• Theory without structure
• Another thing to feel guilty about not updating

Developed by Uncommon Insights from working with premium eCommerce brands on strategy, customer acquisition, and market positioning.

Download. Duplicate. Start tracking what actually matters.